Donor & Alumni Relations
Belle Rossite

Donor & Alumni Relations
Development Director

3rd Year Student
Hometown: Mechanicsburg, PA
Major: Advertising and Public Relations, pursuing the Fundamentals of Business cert.

Previous THON™ Involvement

THON 2023: Development Captain (Head of Foundation Outreach

Why did you want to become a director for the largest student-run philanthropy in the world?

When I reflect on my previous THON involvement, I am filled with so much joy. I have had the opportunity to fall in love with this organization, and do work that I am extremely passionate about. I know that the money I helped to raise means that families can focus on their children during the most difficult situation imaginable. These children are the driving force for my passion for THON. I want to be able to make an impact on this organization that can leave a better future for them, and children like them around the globe. It is an incredible honor to serve on the Executive Committee for THON 2024. I hope to make an impact on the lives of the children and families we serve, as well as the volunteers who have just as much passion for this organization as I do.

What are your main responsibilities as a Director for THON 2023?

As a member of the Executive Committee, I have the opportunity to work alongside 16 other directors to make impactful changes and execute initiatives that will benefit our organization and its 16,500 student volunteers. As the Development Director, I am responsible for overseeing THON's relationships with our tens of thousands of individual donors, corporate partners, and foundations. Additionally, along with my team of 15 Development captains, I work to ensure long-term financial growth in our fundraising model through three primary areas: Donor Acquisition, Donor Engagement, and Donor Retention.

What is your favorite THON memory?

My favorite THON memory has to be Family Carnival last year! It was my first time getting the chance to interact with so many THON children and families. I met so many incredible people, and spent the whole afternoon playing duck duck goose! Family Carnival is my favorite pre-THON event, because it gives our volunteers and Four Diamonds Families the chance to connect before THON Weekend, and focus on smiles and laughs. I'm super excited for this year!

As a director, what are you most looking forward to for THON 2024?

I'm excited to see how we can continue to grow THON as an organization, and where I can help facilitate that growth as much as possible! From a development perspective, I'm looking forward to working with my captains to help engage our donors in all sides of THON's mission.

If you could give your high school self one piece of advice, what would it be?

Breathe, it all works out!

What are you involved in outside of being a THON™ Director?

AD/PR club

What are your plans after graduation from Penn State?

Hopefully working in the advertising/public relations field. Thankfully, I have a couple of years to figure out the specifics!

Who is your role model? Why?

My mom has served as an incredible role model to me throughout my life. My mom was an elementary school teacher for over 30 years. Seeing her make a difference in the lives of so many children year after year, always inspired me to do what I can to help others too.

What Disney character do you identify with the most? Why?

Belle, for obvious reasons!

What is one thing you think everyone should try at least once?

Olives or tomatoes!