July 31st marked the end of THON’s™ Ignite the Fight campaign. Throughout July, the Penn State community, students, alumni, and supporters united to take a stand in the fight against childhood cancer. The Ignite the Fight campaign marks the start of the fundraising year, and THON held multiple fundraising challenges and incentives, including a social media challenge, DonorDrive challenge, Matching Day, and THON Nation challenge. Let’s take a closer look at each of the fundraising opportunities that were held.
THON’s first social media challenge took place from July 1-3, and by following the caption on the @pennstatethon Instagram post, supporters had the opportunity to enter a lottery to win crediting funds. Social media challenges are a fun way to get involved and support THON!
The DonorDrive Challenge took place July 2-11 and during that time any student or alumni volunteer who created a DonorDrive page was entered into a lottery to win crediting funds towards an organization or IDC of their choice. If you didn’t make your DonorDrive page, don’t worry! You can create a page at any point during the fundraising year and help contribute to the cause.
Ignite the Fight Matching Day took place on July 10. Donation matching began at 8 AM and every 3rd donation was matched up to $100 until funds ran out. Student matching began at 6 PM, and every other student donation up to $10 was matched until funds ran out. Stay tuned for more matching day opportunities throughout the year!
On July 14 through the 24, the THON Nation challenge took place, allowing all non-student supporters to fundraise on behalf of THON with their DonorDrive page.
To close out the Ignite the Fight campaign, THON invited everyone to share their spark. On July 31, supporters could visit @pennstatethon on Instagram to celebrate the impact of the Ignite the Fight campaign and see how the Penn State community helped ignite the fight against childhood cancer.
July is only the beginning, making it the perfect time to share your “Why I THON”. By sharing your story, you can inspire others to get involved and make a difference.
Building on the momentum of Ignite the Fight, THON is looking towards its next campaign: Dream Forward. Together, we’ll continue pushing toward our shared vision – a future without childhood cancer.
To ensure that THON is able to donate 96 cents of every dollar raised to Four Diamonds at Penn State Health Children’s Hospital, we heavily rely on donor support. These donations provide us the resources to create endless memories for our Four Diamonds families & foster a deep love & connection to our mission for our volunteers through Pre-THON Events, alternative fundraisers, & THON Weekend.
