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Kailyn Moore

Graduation Year:


Penn State Major:

Graphic Design

THON Logo Design (Year/Theme):

2015 / Empower the Dreamers

2015 logo with background


Kailyn was a graphic design major at Penn State and graduated in the Class of 2015. She now works at a branding agency in New York City called Turner Duckworth in their graphic design department. During her time at Penn State, she was able to have internships at companies such as Victoria’s Secret, TIME Ink, and an advertising agency called Barker.

How has designing a THON logo impacted you after graduation from Penn State?

THON is a foundational aspect of Penn State, and an amazing organization to leave a permanent mark upon. Seeing her work be represented with all the other logos is a surreal experience. Even today, seeing people wear a shirt with her logo design, or speaking with alumni that were a part of THON 2015: Empower the Dreamers, is fun to reminisce on the impact that the THON logo has each year.

What was your inspiration for your THON logo design? 

Thinking about the beginning of the design process, I wanted to emphasize the theme for “dream” in Empower the Dreamers, with imagery like the night sky and a child. It was meant to feel dream-like and whimsical. There’s also a second child within the image of the moon, kind of hidden, because I wanted to incorporate an additional layer into the logo. That child represents the THON kids from past, present, and future. Having a double meaning within the logo makes it that much more special to me and everyone who also knows the story behind the logo.

What is your favorite THON memory?

Senior year, seeing all my best friends dancing and having my logo be on their shirts is unforgettable. I had seen all my friends be involved in THON throughout college, and it was surreal to finally see them dancing and know that I was a part of their experience in THON through the logo.