Behind the Four Diamonds Logo: A Logo is Worth a Thousand Words
by Abby Jarecki

By Abby Jarecki  

Picture this: it’s THON™ Weekend, you’re exhausted from dancing all day and night, but you look up at the gigantic Four Diamonds logo that illuminates the BJC, and you remember why you’re here: For The Kids®. As you raise your hands to create a diamond with your thumb and pointer fingers, have you ever thought about how this symbol came to be? The four diamonds that make up the large diamond portrayed in the logo represent four-character qualities found in every Four Diamonds child: Courage, Wisdom, Honesty, and Strength.  

Christopher Millard, the son of the founder of Four Diamonds, showed these four traits while fighting cancer at age 11. In his story “The Four Diamonds,” Millard wrote about the journey of Sir Millard and how he gained each diamond by showing each trait.  

To read the story, visit this link:

When dancing for THON Weekend and throwing the Four Diamonds hand symbol, think of Millard’s Courage, Wisdom, Honesty, and Strength. Think of the Four Diamonds families and children you’ve learned about, heard about, or worked with: how have they shown these four characteristics? Which trait resonates the most with them? In the pursuit of a cure for childhood cancer, think of the four characteristics that each Four Diamond child has shown throughout their fight and their everyday lives. A logo is worth a thousand words, and in this case four important traits.